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Hi, I'm joy, a brand designer based in New York. I'm passionate about pushing boundaries and creating innovative designs that is joyful throughout.

Why overjoyed
I began living abroad when I was 12 years old, and since then, my nomadic journey has been a challenging, humbling, and exciting experience that continually pushes me to think outside the box. I’m deeply fascinated by cultures, heritage, and intercultural lifestyles.

Throughout this adventure, one thing I’ve always held close is my name and heritage. My family gave me the Chinese name "悦," which translates to "joyful, happiness." It's something my mother deeply wished for me to embody in life. I've embraced this name since I left home, hoping to share this energy and spread joy with everyone I meet on my overjoyed adventure.
Clients I’ve worked with
Services
01

Branding

I've worked with both independent and corporate brands—such as Specsavers, iHeartMedia, and Vox Media—to help redefine their brand tone and positioning.
02

Marketing Collaterals

I've supported major U.S. DTC brands like Bonobos and Warby Parker with their marketing campaigns—ranging from email marketing and social media content to copywriting and brand messaging.
03

Packaging/Presentations

I’ve supported various independent business owners with presentations, editorial design, packaging, social media graphics, and strategic planning.
Experience
Freelance designer
Brand Design
2023-Current
In-house brand designer
Various media agencies
2022
Graphic designer
Creative agencies
2020
Education
BFA Design 2021
School of Visual arts
New York
Clients
Bonobos
Capital One
iHeartMedia
Vox Media
Specsavers